SapientNitro São Paulo | 2015
Everybody likes pizza. But everybody loves FREE pizza.
We know that Philadelphia cream cheese is more than a topping for crackers: it’s an awesome cooking ingredient. Part of our mission with consumers in Brazil is to explore how versatile this ingredient is and stimulate them to try new recipes using Philadelphia.
That’s why we paired it up with one of the world’s favorite food, in a digital interaction that led to free pizzas all over. Check it out.