PHILADELPHIA - PIZZA ROULETTE #digital #activation

Gold - Social Content & Marketing - W3 Awards 2016
Silver - Social Media - Creativity Media & Interactive Awards 2016
Bronze - Media - Lusos Awards 2016
Shortlist - Social Media - Lusos Awards 2016  



SapientNitro São Paulo | 2015

Everybody likes pizza. But everybody loves FREE pizza.
We know that Philadelphia cream cheese is more than a topping for crackers: it’s an awesome cooking ingredient. Part of our mission with consumers in Brazil is to explore how versatile this ingredient is and stimulate them to try new recipes using Philadelphia. 
That’s why we paired it up with one of the world’s favorite food, in a digital interaction that led to free pizzas all over. Check it out.