Philadelphia The Social Cheesecake

Gold - Lusos Awards 2016 - Media
Bronze - Lusos Awards 2016 - Digital
Communicator Awards 2016 - Social Content & Marketing
Silver - Creativity International Media & Interactive Awards

SapientNitro São Paulo | 2015

We created a digital campaign to celebrate cheesecake day with Phildelphia fans, inviting them to create a recipe through social media. Check out what happened!


Watch Master Chef participant Gustavo Bicalho preparing the cheesecake that was created online by Philadelphia fans.