Pão de Açúcar is Brazil's largest supermarket chain. And to celebrate their 58th anniversary we partnered with Jamie Oliver to create an incredible promo.
Happiness is part of the DNA of the Pão de Açúcar brand that, throughout its history, has always sought to inspire its consumers to experience happy moments and to be part of them through the ingredients and services that it offers. The anniversary month was the ideal moment to reinforce the DNA and value proposition of the brand, highlighting the entire assortment variety, as well as bringing an action to delight customers and enhance their relationship with Pão de Açúcar.
The film with the chef was recorded in London and shows Jamie Oliver in the kitchen, telling one of his secrets to prepare the dishes. The campaign will be aired on open and closed TV, Facebook and Instagram, as well as newspaper and magazine ads developed by BETC in partnership with BrandLoyalty, which responds to the development of point of sale material.