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Due to the success of last year's campaign, “Follow Your Heart” was created under the same concept, inspiring patients to get back to doing the things they love. We did this by focusing on outdoor scenes, using mostly warm weather activities, to connote an improved level of function and quality of life.

To bring this powerful message to life, we captured stunning imagery of ENTRESTO patients savoring meaningful moments of their lives, when suddenly, they're greeted with awe-inspiring heart-shaped formations.

Awards:

2023 Pharma Choice awards - Silver - DTC/DTP
2023 Drum Awards - Finalist
2023 Fierce Pharma - Finalist - Pharma TV
2023 Rx Club
- Silver - Commercials, longer than 30 seconds (but no more than 1 minute)
- Award of Excellence - Commercial campaigns
- Award of Excellence – Magazine advertising
- Award of Excellence - Campaign

Results:

We have seen positive results since the launch. Our SoCC lift pre-launch stood at 12.7 and has since jumped to 16.3 post-launch.

According to recent reports, 66% (the norm was 61%) of consumers liked the ad and 59% (the norm was 52%) of consumers felt that it told them something new.

Our ENTRESTO campaign was once again the most recalled in market. Approximately one half of ENTRESTO ad viewers can link the specific campaign to the brand. Nearly 33% of consumers claim some degree of familiarity with ENTRESTO, compared with 23% last year.