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TVC, Social, Website, Radio, CRM
Most people think that taking care of their heart health is pretty simple—eat healthy, exercise, schedule routine check-ups, right? Wrong.
Here's the thing: 1 in 5 Americans may be at risk of a heart attack or stroke without knowing it. The problem is high Lp(a), a genetic factor that affects 60 million Americans. Routine blood panels don't check for high Lp(a), so we created the (a)nyone campaign to spread the word about this often overlooked issue and encourage people to get a simple blood test to find out if they're at risk.
Results:
+13M Total Views
+8.5M Completed Views
+14M Unique Users Reached
+20M Impressions
Almost 7K Clicks to site
64% Completion Rate vs 59% RX benchmark