A big part of my work also involves judging awards, mentoring young creatives, and teaching. I've been a mentor in programs such as The One Club All Stars Competition, The One Club Portfolio Review, Elas na Gringa, and Mostra a Pasta Perifa. I've also taught at Miami Ad School and judged awards such as Clios, NY Festivals, The Young Ones Student Awards, Webby Awards, Effie Collegiate, Anthem Awards, Lisbon Ad Health, and Ad Stars.
Besides working, I do believe we ought to have a higher life mission and this is a part of mine: to bring any sort of wellness to those around me, empower people, create bonds between them on a deep and real level—and help them to connect with themselves. Besides being a copywriter, I am also a certified yoga teacher, an astrologer, and a tarot reader. Who says creatives aren't crazy?
But let me get to the point: life at an ad agency can sometimes suck. So, over the past 13 years, I have been working on a parallel project to increase wellness and self-knowledge for advertisers through coaching individual sessions, which can include yoga classes, tarot readings, and astrology consultations, depending on what is needed.
This type of coaching enables my peers to have better results in concentration, stress management, and emotional balance. These tools help people to see the big picture and be empowered. I have had over 300 clients in the past 10 years during my spare time, including ECDs, CEOs, and Directors from all agency areas. Our therapeutic sessions help them gain physical, mental, and emotional wellness.
