PHILADELPHIA - VOICE COOKING feat. Henri Castelli #app #activation #digital

Gold - Festival of Media LatAm 2015
Gold - W3 Awards 2015
Silver - Smarties Awards 2015
Outstanding Mobile Application - Mobile Web Awards 2015
Gold - Mobile Android - Lusos Awards 2016
Silver - Mobile iOS - Lusos Awards 2016
Shortlist - Mobile - One Show 2016
Shortlist - UX/UI - One Show 2016
Best Mobile Application - IAC 2016
Best in show - IAC 2016
Gold - Best Use of Mobile - Festival of Media Global 2016
Platinum - Creativity International Media & Interactive Awards 2016  
Best of Category - Creativity International Media & Interactive Awards 2016    

SapientNitro São Paulo | 2015

Philadelphia is the leading brand in the cream cheese category in Brazil and they asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens.

That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking.

The app reached more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.

Prop Mark

Cream Global

Clube de Criação


After launching the app, we invited blogger @JanaMake to visit actor Henri Castelli and check out what type of food he has inside his fridge. The challenge was to use the Voice Cooking app to make a recipe using only what he had.

After being visited, Henri invited fans to post pictures of what they had inside their own refrigerators - and picked a fan to visit. He went by her house and they cooked a meal together using the VoiceCooking app.