SapientNitro São Paulo | 2015
Philadelphia is the leading brand in the cream cheese category in Brazil and they asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens.
That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking.
The app reached more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.
After launching the app, we invited blogger @JanaMake to visit actor Henri Castelli and check out what type of food he has inside his fridge. The challenge was to use the Voice Cooking app to make a recipe using only what he had.
After being visited, Henri invited fans to post pictures of what they had inside their own refrigerators - and picked a fan to visit. He went by her house and they cooked a meal together using the VoiceCooking app.